Predictive modeling is a process used to create a statistical model of future behavior. A predictive model is made up of a number of predictors — variable factors that are likely to influence future behavior or results.
For instance, a customer's gender, age, and purchase history might predict the likelihood of a future sale. Applied across your whole file, that means campaigns aimed only at the customers most likely to respond.
Talk modeling ROI with usModels score every record in your database so budget flows to the highest-probability prospects — and away from the rest. Ask us what modeling can mean to your marketing ROI.